San Antonio Website Design

As a small business, it is imperative that you have a fully functional and easy-to-understand website. The content needs to be informational. Within Google’s algorithm, content is king. What this means is that to be a fully trusted website in the eyes of Google, you must have informational content that your readers will respond to. Chances are, if a potential customer opens your website and there are a bunch of various colors and flashes that make it hard to read, the user will not stay on your page for very long. They will click off of your page and go to another site. Google will see this and begin to think that your site is not optimized to meet its user’s demands, therefore you will not rank as high. With certain types of websites, such as e-commerce, landing pages, and just various informational sites, the content will always be king. This is because Google feels that its users want information. No one wants to go to a site about cars and see only a picture of a car with the word car below. This does not fit the narrative that Google feels its users are looking for. 

With that being said, there are a lot of ways that you can optimize your website. The layout is crucial. A user should be able to easily find what they are looking for on your website. No one wants to spend an hour looking for specific information from your site. They want to pop onto your site, find the information that they are looking for and move on. When you have your site fully optimized with keywords, amazing and informational content, and a good solid, easy-to-follow layout, the user’s experience will be improved, therefore increasing your trust value with Google. Everything is done to improve that trust value with Google. Once you have the trust, it is a matter of maintaining. This is done through ongoing SEO as well as periodic updates to your website. No one wants to read a website with outdated information.